WS #15590
Reports indicate that Apple is reducing orders for iPhone 18 Pro and Pro Max components by approximately 20%, citing weaker-than-expected consumer demand and high pricing. This is a significant bearish signal for the Apple supply chain, potentially impacting suppliers like TSMC and Luxshare. The move suggests a demand destruction event in the premium smartphone market, contrasting with the broader AI-driven tech rally.
Apple Demand Weakness
Reports indicate that Apple is reducing orders for iPhone 18 Pro and Pro Max components by approximately 20%, citing weaker-than-expected consumer demand and high pricing. This is a significant bearish signal for the Apple supply chain, potentially impacting suppliers like TSMC and Luxshare. The move suggests a demand destruction event in the premium smartphone market, contrasting with the broader AI-driven tech rally.