WS #15595
Apple has reduced component orders for the upcoming iPhone 18 Pro by approximately 15%, driven by rising chip costs rather than soft demand. This development signals significant margin pressure for the tech giant in the coming quarters, as it may be forced to absorb costs or raise prices in a sensitive market. The 2% drop in Apple shares dampens the broader tech rally, highlighting that even dominant players are vulnerable to input cost inflation.
Apple Supply Chain Weakness
Apple has reduced component orders for the upcoming iPhone 18 Pro by approximately 15%, driven by rising chip costs rather than soft demand. This development signals significant margin pressure for the tech giant in the coming quarters, as it may be forced to absorb costs or raise prices in a sensitive market. The 2% drop in Apple shares dampens the broader tech rally, highlighting that even dominant players are vulnerable to input cost inflation.