WS #15628
Apple has reduced its October component orders for the iPhone 18 Pro by 15-20% below plan, citing weaker consumer demand and memory-driven price increases that are dampening sales. This cut is a significant negative signal for the broader semiconductor and hardware supply chain, particularly impacting suppliers like Skyworks and HP. The move suggests a demand destruction event in the premium smartphone market, contradicting earlier optimism about the AI-driven upgrade cycle.
Apple Supply Chain Deterioration
Apple has reduced its October component orders for the iPhone 18 Pro by 15-20% below plan, citing weaker consumer demand and memory-driven price increases that are dampening sales. This cut is a significant negative signal for the broader semiconductor and hardware supply chain, particularly impacting suppliers like Skyworks and HP. The move suggests a demand destruction event in the premium smartphone market, contradicting earlier optimism about the AI-driven upgrade cycle.