WS #16565
Reddit shares fell 18% in after-hours trading following reports of declining US daily active users and search referral traffic, raising concerns about the sustainability of its ad model. In the consumer sector, Puma trimmed its 2026 operating loss forecast due to softer demand, reflecting broader weakness in discretionary spending. These developments suggest a challenging environment for consumer-facing digital platforms and retail brands.
Reddit User Decline and Consumer Weakness
Reddit shares fell 18% in after-hours trading following reports of declining US daily active users and search referral traffic, raising concerns about the sustainability of its ad model. In the consumer sector, Puma trimmed its 2026 operating loss forecast due to softer demand, reflecting broader weakness in discretionary spending. These developments suggest a challenging environment for consumer-facing digital platforms and retail brands.